You know what to do.

Stop fucking around looking for motivation.

Written for men, but relevant to anyone ready to stop making excuses. An Average Asshole Wrote a Fitness Book cuts through the noise, extremes, and bullshit that keep people stuck. Drawing on sixteen years as a trainer and his own experience losing seventy pounds, Will Yund delivers a straightforward approach to training, nutrition, discipline, and becoming someone you respect.

From Average Asshole To Badass Asshole.

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MOTIVATION IS LIKE SOMEONE WHO ONLY SHOWS UP WHEN IT’S CONVENIENT. Stop chasing it.

YOU HAD A PLAN. Then the feeling that made you start disappeared.

IMAGINE NOT NEEDING TO FEEL READY. You do it anyway.

THIS ISN’T MOTIVATION. It’s what you build when you stop waiting for motivation.

YOU’RE NOT A HOPELESS CASE. You’ve been relying on something that never sticks around.

I WAS 70 POUNDS OVERWEIGHT. I waited to feel motivated too. Then I stopped waiting and started doing the work.

THIS BOOK IS ABOUT THAT SHIFT. From chasing motivation to building the discipline to keep going.

Get your copy here

You’re probably thinking…

“Alright this sounds great—but why average asshole?”

Fair.

Here’s how it started—

People will say to me,

“Dude it’s crazy you’ve almost summited all 115 Northeast high peaks.”

And I’m like…

“…yeah thanks. I’m just an average asshole hiking mountains and trying to stay in shape.”

I’m not built different.

I don’t wake up at 4am screaming motivation quotes.

Half the time I don’t feel like doing any of it either.

I just… do it anyway.

Some days I’m dialed in.
Some days I’m eating like an idiot.
Some days I’m fired up to train.
Some days I’d rather do anything else.
Same as you.

But over time?

That “average asshole” approach stacks up.

Next thing you know you’re:

stronger
leaner
climbing mountains
wondering how the hell you got here

So yeah…

There’s no deeper meaning behind the name.

Just a regular guy doing this long enough to get results.

And honestly…

Why take life so seriously? I think I'm pretty funny, a little weird, and definitely a little outlandish.

I wanted the brand to reflect my personality and my voice 100%. This is exactly who I am.

When I came up with the title in July of 2025, I was like,

"This is great!" Then about five seconds later I thought, "Okay...now what the hell do I do?" Haha!

You’re probably an average asshole too.

Not broken.
Not lazy (maybe you are IDK)
Not missing some secret.

You’ve just been stuck in the cycle of

starting… stopping… overthinking… restarting.

What This Is

This started as a fitness book.

Somewhere along the way, it became something more.

Yes, you’ll learn how to build muscle, lose fat, eat better, and train with purpose. But those things are only part of the story.

This book is about discipline. About doing hard things. About learning to stay calm when life gets messy. About becoming the kind of person who keeps his word, takes responsibility, and earns his own respect.

Fitness is simply the tool.

The real transformation happens everywhere else.

Who's this for...

For anyone who’s said “I’ll start tomorrow" more times than they’d like to admit.

For people who know the basics but struggle to keep going once the excitement wears off.

For the busy person who wants to get stronger, eat better, and still have a life.

For anyone tired of looking for the perfect plan when what they really need is to follow through.

You don’t have to show up disciplined.

That’s what we’re here to build.

Inside the book:

The modern traps keeping people comfortable and stuck.
The mindset that creates lasting change.
Simple, effective fitness without the trends.
Nutrition that works in the real world.
Lessons from heartbreak, hiking, and learning not to abandon yourself.
A practical guide to building a body-and a life-you respect.

Why Listen To Me?

I honestly don’t think you should because I tell you to.

You should because I’ve lived it.

Not because I’m special. Not because I have perfect genetics. Not because I’m a fitness influencer.

Because I’ve spent decades learning what actually works—and what doesn’t.

Hi, I'm Will.

I’m a father.
A business owner.
A trainer.
A hiker.
A man who’s been through heartbreak, failure, injuries, self-doubt, and some of the hardest days of my life.

I’ve learned that the lessons that change your body are often the same lessons that change your life.

This book isn’t built on theory.

It’s built on thousands of coaching sessions, years of mistakes, countless miles on the trail, and principles I’ve had to prove to myself before I could ever teach them to someone else.

If this book helps you become someone you respect…

Then it was worth writing.

That's the difference.

Most people don’t fail because they’re lazy—

They fail because what they’re doing isn’t sustainable.

This fixes that.

MOTIVATION IS A FLEETING.

Chasing it is why you keep starting over. You followed the plan. Then motivation disappeared.

Imagine waking up knowing what to do-and doing it whether you feel like it or not.

That’s discipline.

I was 70 pounds overweight. I waited for motivation too. Then I stopped waiting.

YOU’RE NOT A HOPELESS CASE.

You’ve been sold the idea that the right burst of motivation will change everything.

So when it wears off, you think you failed.

You didn’t. You just can’t build a lasting routine on a feeling that comes and goes.

This book trades the illusion of motivation for real discipline.

STOP WAITING TO FEEL READY.

GET THE BOOK

Build a body You're proud of.

Become someone you respect.

GET THE BOOK HERE